John Lewis Christmas 2010 Press Show

For the second year running, John Lewis has taken over One Marylebone to host their press show. This year sees the A/W and Christmas 2010 collections and also the use of the basement. The basement here at One Marylebone is a new addition to our spaces and we are all very excited for how it will be used in the coming months.

With a massive turn out of more than 300 journalists, from Vogue to The Times, the event was a huge hit with lots of coverage across the net. To give the event that fashion touch, the entrance was set with stacks of magazines and a mannequin dressed in a furled paper gown. The event made a first this year, not only by making use of the cavernous basement but also holding an exclusive catwalk show devoted to the new season menswear and womenswear.

'This year we wanted to show that we're really serious about fashion,' says Mark Forsyth, Senior Public Relations Manager, Merchandise and Trends.

'John Lewis has an incredibly high profile in the media for Home and EHT, so we needed to do something strong to say that we're really good at fashion, too. Hopefully we've made journalists think about John Lewis in a different way.

To read more and see photos CLICK HERE

To see photos from the fashion show CLICK HERE

Photos below courtesy of One Marylebone.

• One Marylebone, John Lewis Christmas 2010 Press Show, 7th July 2010
• One Marylebone, John Lewis Christmas 2010 Press Show, 7th July 2010
• One Marylebone, John Lewis Christmas 2010 Press Show, 7th July 2010
• One Marylebone, John Lewis Christmas 2010 Press Show, 7th July 2010
• One Marylebone, John Lewis Christmas 2010 Press Show, 7th July 2010
• One Marylebone, John Lewis Christmas 2010 Press Show, 7th July 2010
• One Marylebone, John Lewis Christmas 2010 Press Show, 7th July 2010
• One Marylebone, John Lewis Christmas 2010 Press Show, 7th July 2010
• One Marylebone, John Lewis Christmas 2010 Press Show, 7th July 2010
• One Marylebone, John Lewis Christmas 2010 Press Show, 7th July 2010
• One Marylebone, John Lewis Christmas 2010 Press Show, 7th July 2010
• One Marylebone, John Lewis Christmas 2010 Press Show, 7th July 2010
• One Marylebone, John Lewis Christmas 2010 Press Show, 7th July 2010
• One Marylebone, John Lewis Christmas 2010 Press Show, 7th July 2010
• One Marylebone, John Lewis Christmas 2010 Press Show, 7th July 2010
• One Marylebone, John Lewis Christmas 2010 Press Show, 7th July 2010
• One Marylebone, John Lewis Christmas 2010 Press Show, 7th July 2010
• One Marylebone, John Lewis Christmas 2010 Press Show, 7th July 2010
• One Marylebone, John Lewis Christmas 2010 Press Show, 7th July 2010
• One Marylebone, John Lewis Christmas 2010 Press Show, 7th July 2010
• One Marylebone, John Lewis Christmas 2010 Press Show, 7th July 2010